WhatsApp Business has rules and restrictions about the types of use cases and business verticals that are allowed to use WhatsApp for business messaging. WhatsApp also does not allow businesses in certain countries to utilize WhatsApp. This guide is intended to serve as an overview of what types of businesses and use cases are allowed by WhatsApp.
Allowed messaging use cases:
Forbidden messaging use cases:
Allowed business verticals:
Forbidden business verticals:
Forbidden business countries:
A note about governments, political organizations or state-owned entities:
Currently, WhatsApp generally prohibits governments, political organizations and related entities from using the WhatsApp API. Businesses that fit into this category and do not fall under one of the forbidden categories above may submit an onboarding request, however WhatsApp is in an exploratory phase with these entity types and cannot commit to any specific timeline for review